MSF Gritsans
A bespoke typeface for a small local soul food restaurant in Anderson, SC, Milestone Soul Food
MSF Gritsans is a bespoke typeface created for a small local soul food restaurant, Milestone Soul Food, inspired by African art, using common shapes and angles to create the base forms of the letters.
The current branding of Milestone Soul Food lacks consistency.
Milestone Soul Food needs a typeface that communicates the essence of a people centered restaurant while encompassing the heritage of soul food itself.
For Brenda Hudson, the owner and founder of Milestone Soul Food, this restaurant is purely about connecting with her community and bringing joy to those around her. She aims to be present with each of her customers, hoping to be with them through each of their own milestones.
Sankofa - wisdom of learning from the past to build the future
Adinkrahene - authority, charisma, and leadership
Dwennimmen - humility, wisdom, learning, and strength in the mind, body, and soul
Funtunfunefu Denkyemfunefu - unity in diversity, giving common destiny and sharing
All of this was combined into the
MSF Gritsans Type Specimen Book
Soul Food is more than a southern style, its a rich history holding even richer culture.
All Mockups Are For Educational Purposes
